Dolmio to support Get Eating day on 8th November

Date: 8/6/2010

Great News! One of LACA's Partners is sponsoring the Get Eating Day which is the first day of this year's National School Meals Week. The LACA Partner is Mars Foodservice and the day is officially sponsored by their Dolmio sauce brand. You may well have seen the fun Dolmio characters that appear regularly on television. If not, you can also see them at http://www.dolmio.co.uk/Meetthefamily.aspx 

Schools will be able to get a free jar of traditional Bolognese sauce and download other resources to promote the day such as how to run the day, draft invitations to celebrities and menu posters. There will be a Dolmio page on the www.iloveschoolmeals.co.uk website and at the launch day meal young people will be tucking into a delicious plate of spaghetti Bolognese.

I am really delighted that one of our Partners has got involved in this way. This is the first Partner to do so and I really hope that others will come forward in the future. As Sarah Gray from Mars said to me, "NSMW is a highlight of the catering calendar in our books. It is a fantastic event and one that Dolmio is delighted to help and support. The Education Catering market is a very important marketplace for us and we realise that times will be tough over the next few years as the country has to make savings. This is why I am sure the free product and resources that we are sponsoring will help caterers effectively promote a healthy, good quality and value for money school meal. Last year there was clear evidence that the week increased meal numbers and I am sure this success can be repeated. If anyone needs any help from Mars Foodservice then please contact me at sarah.gray@eu.effem.com".